February 27, 2025
Not every career starts with a clear plan. Some begin with curiosity, a love for creativity, and a desire to help others succeed. For Ashleigh Wilson, that journey led her to On Track Marketing, but not before a few unexpected detours.
Her first steps into digital marketing began with her father’s gym. Setting up social media, implementing booking systems, and figuring out how to attract customers wasn’t just about helping him, it was the start of something bigger. From there, she built her first website for her sister’s cake business. Looking back, it was far from perfect, but it sparked a love for branding, content creation, and digital strategy.
After experimenting with digital marketing for small businesses, Ashleigh wanted to take things further. That’s when she met Janine Kell. A marketing expert who took her under her wing.
Through hands-on mentorship, she gained deep insights into WordPress, website hosting, social media management, and the behind-the-scenes strategy that fuels successful businesses online. This wasn’t just learning from courses; it was real-world experience, guided by someone who had built businesses from the ground up.
The missing piece clicked into place.
With a strong foundation in digital marketing, branding, and business growth, Ashleigh was ready for the next step. Joining On Track Marketing (OTM) wasn’t just a career move, it was the perfect fit.
At OTM, marketing isn’t about overpriced services, confusing jargon, or long-term contracts that leave businesses feeling stuck. It’s about giving brands the tools, knowledge, and confidence to take control of their own growth.
As part of Ashleigh Wilson On Track Marketing, she specialises in helping businesses grow through strategic marketing by:
Create websites that reflect their brand and drive real results
Develop social media strategies that actually connect with their audience
Optimise content & branding to increase visibility and engagement
Build marketing strategies that make sense for their unique goals
On International Women’s Day, it’s important to highlight the women who challenge expectations, turn passion into purpose, and build something bigger than themselves.
It’s about celebrating:
Women who start before they feel ready and learn as they go
Women who support each other, sharing knowledge and opportunities
Women who break barriers, create businesses, and redefine success on their own terms
At On Track Marketing, these values shape everything we do. As part of a female-led business, Ashleigh’s journey is proof that success isn’t about following a traditional path—it’s about creating your own.
Ready to Grow Your Business with Confidence?
Get in touch with Ashleigh at On Track Marketing and let’s make it happen.
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