February 27, 2025
On International Women’s Day, we celebrate women who break barriers, drive innovation, and accelerate change. Few embody this spirit like Janine Kell – a business leader who has taken brands from start-up to success, revolutionised digital marketing strategies, and built a company that empowers businesses to take control of their own growth.
Her journey is one of momentum, determination, and cutting through the noise. She helps businesses succeed without unnecessary complexity or hidden costs.
Janine’s entrepreneurial journey began with The Golden Paste Company. She transformed a niche idea into a globally recognised brand in the equestrian and canine markets. By focusing on customer education, digital marketing strategies, and e-commerce growth, she built a business that continues to thrive.
Her expertise in branding, SEO, and business growth strategies then led her to My Expert Midwife, where she played a crucial role in e-commerce expansion, product development, and digital strategy.
Beyond her own ventures, Janine has spent years working with start-ups, supporting businesses across industries, and guiding entrepreneurs through the marketing landscape. She understands the challenges of building a business from the ground up. More importantly, she is passionate about ensuring companies don’t fall into common traps like overpriced services, misleading jargon, or outdated marketing tactics.
With a clear mission, Janine founded On Track Marketing (OTM). She wanted to break the mould in an industry where big agencies take advantage of businesses that don’t fully understand marketing.
Many companies overpay for services they don’t need, sign long-term contracts with little transparency, or feel pressured to hand over control just to make progress.
Janine saw a better way.
At OTM, there’s nothing we do that you can’t do yourself.
We believe marketing shouldn’t be a mystery. That’s why we focus on education, transparency, and giving businesses the knowledge they need to accelerate their growth.
While OTM has a strong presence in motorsport marketing for business growth, it’s only part of what we do. Our expertise spans a wide range of industries, including e-commerce, hospitality, professional services, and start-ups.
We help businesses:
Whether it’s helping an independent retailer scale up, guiding a service-based business through a rebrand, or supporting an events company with digital strategy, we bring the same straight-talking, results-driven approach to every client.
Janine’s legacy isn’t just about marketing for business growth – it’s about changing the game. She has built brands, helped start-ups gain traction, and created a marketing agency that puts businesses back in control.
On International Women’s Day, we celebrate women like Janine – leaders who set the pace, push boundaries, and create opportunities for others to accelerate towards success.
Ready to take control of your marketing? Let’s drive your business forward – full throttle.
Contact OTM today to start your journey.
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