About The Parts Bin

Matthew has been supplying crash repair parts across West Yorkshire for over twenty years. Bumpers, bonnets, wings, headlights, fog lights, rear lights, door mirrors, radiators, front panels, sills. Whatever a bodyshop or a private customer needs after a bump, he sources it and delivers it free across the region. He works with trade accounts and members of the public side by side, and everything he supplies is insurance-approved.

The need

Matthew had just moved the business to a new unit on Ashley Industrial Estate in Ossett, and he had never had a website. Two decades of word of mouth and repeat trade had carried the business without one. A new location changed that. Existing customers needed to know where he'd gone, and new ones had no way to find him, or to find out what he actually stocks, before they picked up the phone.

The insight

A parts stockist doesn't need a shop window. It needs a fast lane. Nobody looking for a specific part after a crash wants to scroll a catalogue, they want to know two things: can you get it, and how do I ask you right now. Building a searchable inventory for stock that turns over daily would have taken longer to build than it would ever have been useful, since half of it would be wrong within a week. The job of the page changed from listing what Matthew has to proving the range and getting out of the way fast.

What we built

One page. No menu of sub-pages to click through, because there was nothing that needed one. The nav bar anchors straight down the page to Home, About, Example Parts and Contact, so someone on a phone can jump to the bit they actually want in a single tap instead of hunting through a site structure that doesn't exist for a business like this.

A handful of real parts photos, bumpers, headlights, wings, sit under a headline doing the actual selling: "if it's needed after a bump, we can get it." Insurance-approved and free West Yorkshire delivery sit right underneath, because those are the two facts that get a bodyshop to trust a supplier they haven't dealt with before.

The WhatsApp button wasn't an add-on, it was the point of the build. It sits fixed on the page across every device, because most enquiries come from someone standing next to a damaged car or in a bodyshop bay, not sitting at a laptop with time to type out a form.

Mobile

Almost everyone getting in touch with a crash repair parts supplier is doing it from a yard, a bodyshop, or the roadside straight after a bump, usually on one thumb and in a hurry. The build was tested and tuned on a phone first, not squeezed onto one afterwards. That's also why the WhatsApp button beats a contact form here. A form asks someone to stop, think, and type a paragraph. A tap on WhatsApp asks for nothing more than "need a nearside wing for a Corsa, have you got one."

The button that matters, always in reach. Wherever someone's scrolled to, the WhatsApp button is sat right there over the page, not buried at the bottom waiting to be found.

The outcome

The site launched alongside the move to the new unit, giving Matthew a working web presence and a live WhatsApp line from day one. In the first 30 days, enquiries were up 57% against the same period before the site went live. For a business that had run on word of mouth for twenty years, that's not a redesign paying off, it's a first website doing exactly the job it was built for.