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On Track Marketing
UtilitiesWebsite buildBrand alignment

Harlaxton Gas Networks

A standalone site for a licensed Independent Gas Transporter, built to sit alongside its sister companies without borrowing their message, then handed over clean to an in-house IT team.

Project highlights

Built to a family brief

Colour scheme and structure matched to harlaxton.com, so the gas transporter reads as part of the same group as its sister companies without being mistaken for one of them.

Got the message right

Draft after draft, we stripped out language that belonged to the multi-utility side of the business until every page said exactly what an Independent Gas Transporter does, and nothing more.

Handed over clean

Full DNS cutover to the client's own hosting, licensed images sorted, and access handed to their IT team without downtime.

Harlaxton Gas Networks homepage, shown on a laptop

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More about the project

About Harlaxton Gas Networks

Harlaxton Gas Networks is a licensed Independent Gas Transporter (IGT) operating out of Toll Bar Road in Marston, near Grantham. It designs, adopts and operates gas networks for residential, commercial and industrial developments across the UK, working alongside developers, contractors and consultants from first design through to long-term asset management. It sits within the wider Harlaxton group, next to sister companies Harlaxton Energy Networks and Harlaxton itself.

The need

Before this build, Harlaxton Gas Networks didn't have a site of its own. Testimonials, content and identity lived across the group's other sites, and the gas transporter's messaging kept drifting into territory that belonged to its multi-utility sister companies. Andrea Leadenham, who reviewed every draft, put the boundary in one sentence partway through the project: "HGN is only for Gas Networks - we are not a multi-utility party." That line became the test every page had to pass.

What they came to us with

  • No independent web presence for the gas transporter business specifically, despite it being a separately licensed IGT
  • A brief to match the colour scheme and feel of harlaxton.com, with testimonials pulled from the sister companies' sites
  • Policy documents, including the Connection Charging Methodology, with no proper home to sit them
  • A plan to move hosting in-house once the site was live, which needed planning for from day one

The insight

The real work on this build wasn't the layout, it was the edit. Every draft came back with corrections: duplicated sections, general utility references that should have named HGN specifically, HSE and ENA mentions on the wrong page, capitalisation and punctuation that needed tidying before anything went live. None of that is glamorous, but for a licensed transporter, what the site says it does carries more weight than how it looks doing it. Getting the boundary right between what belongs on harlaxtongasnetworks.com and what belongs on the sister sites mattered more than any design decision on the page.

What we built

A structured site of five pages: Home, About Us, Services, Downloads and Emergencies, plus Contact. The Services page splits Harlaxton Gas Networks' own work, design, network adoption, and long-term asset management and operation, from a separate, clearly-labelled section on multi-utility infrastructure delivered through the group's ICP and IDNO partners, so the two are never confused. The Downloads page holds the Connection Charging Methodology and space for future policies, with a line pointing anyone who needs more straight to the team rather than a wall of statements nobody would read.

The Emergencies page sits one click from every other page: the National Gas Emergency line, 0800 111 999, front and centre, with a separate route through to Harlaxton Energy Networks' own number for anything electrical. For a business whose worst-case scenario is someone smelling gas, that page had to be unmissable, not just present.

The Services page split

Gas network design, adoption and asset management on one side, all named as Harlaxton Gas Networks' own work. Multi-utility infrastructure, delivered through the group's ICP and IDNO partners, kept in a clearly separate section underneath.

The Services page, shown on a laptop

What the build covered

  • Six pages built and copywritten from scratch: Home, About Us, Services, Downloads, Emergencies and Contact
  • A Services page carrying two distinct service tracks, gas network design/adoption/asset management, and a separate multi-utility referral section, each needing its own accurate copy
  • A Downloads page built to hold licensed policy documents, including the Connection Charging Methodology, with room for more to be added later
  • Multiple full rounds of content review and correction across every page, as HGN-only language was checked against sister-company copy line by line
  • Sourcing, licensing and swapping stock imagery from Adobe Stock and Envato to replace repeated and placeholder photos
  • A staged handover: DNS cutover planning, an IP-only test redirect, then the full domain switch to the client's own hosting

Handover

The build ran on SiteGround with our own caching and image optimisation while it was in development. Once Harlaxton's IT team, Harvey Clark, was ready to bring it in-house, we agreed the DNS cutover in stages: an IP-only redirect first so the client could confirm the site held up, then a domain switch once the go-ahead came, all timed around a run of image approvals that went back and forth between OTM, Andrea and the group's stock photo accounts on Adobe Stock and Envato. The site went fully live on 4 August, with an open thirty-day window afterwards for anything the team wanted changed once they'd had a proper look.

The Gas Emergency Information page, shown on a phone

Emergencies, one click away

The National Gas Emergency line sits at the top of its own page from every other page on the site, with a separate route through to Harlaxton Energy Networks' number for anything electrical.

"We're really happy with the site, and once it's fully launched, we need to talk to you about our next project."

Andrea Leadenham, Harlaxton Gas Networks

Who worked on it

JanineOn Track Marketing — content sign-off & project lead
OTM Dev TeamOn Track Marketing — build & handover
ClaudeAI troubleshooting — layout & CSS fixes on this page

Need a site that says exactly what your business does?

Drop us an email or a WhatsApp message. Tell us what the business does and what is not working, and we will tell you what we would build and roughly what it would cost.