drive - engage - succeed

Get to Know the On Track Marketing Team of Experts

Our passionate team of marketing experts, each specialising in their own field, all work together to elevate drivers, teams, and businesses with cutting-edge social media management, striking graphic design, and tailored digital solutions.

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Janine Kell

Founder and Managing Director

Janine is a marketing and business development professional with a strong background in digital marketing. Over the years, she has worked with several globally recognized brands, gaining valuable insights into driving business success. As the founder of On Track Marketing, Janine combines her expertise in marketing with a diverse range of industries, leading the company with a strategic vision that continues to guide its growth and success.

matty street, matty

Matty Street

Sales Director

With a strong background in the business side of motorsport, Matty understands the value of branding and digital presence. As the founder of XKART, XRACING, and TeamKarting, he brings industry insight to OTM, helping businesses and individuals grow. He is passionate about creating opportunities and breaking down barriers—something he carries into his work at OTM.

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Ashleigh Wilson

Technical Assistant

Ashleigh joined OTM after running her own business development company, bringing hands-on experience and a strong work ethic. Taken under Janine’s wing, she quickly found her place in digital marketing. Known for solving the fiddly tech issues no one else wants to touch, she keeps projects running smoothly behind the scenes. She also supports social media, website builds, and anything that needs a calm head and a practical approach.

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Leon Barlow

Junior Marketing Manager

Leon is studying engineering at college while also racing for XKART. He first got into marketing by working with his own clients, which led to an opportunity at OTM. Now, he focuses on the motorsport division, handling social media, graphic design, and website updates for drivers and teams.

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James Kell

Junior graphic designer

James supports On Track Marketing in a graphic design capacity while also serving as a brand ambassador for TB Kart UK.

Currently developing his skills in Adobe design software, he contributes to visual content creation, bringing a fresh perspective shaped by his motorsport background.

His role allows him to gain hands-on experience while aligning OTM’s visuals with its high-performance brand identity.