drive - engage - succeed
Meet the Team
Our passionate team of marketing experts, each specialising in their own field, all work together to elevate drivers, teams, and businesses with cutting-edge social media management, striking graphic design, and tailored digital solutions.

Janine Kell
Founder and Managing Director
Janine is a marketing and business development professional with a strong background in digital marketing. Over the years, she has worked with several globally recognized brands, gaining valuable insights into driving business success. As the founder of On Track Marketing, Janine combines her expertise in marketing with a diverse range of industries, leading the company with a strategic vision that continues to guide its growth and success.

Ashleigh Wilson
Technical Director
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Matty Street
Sales Director
With a strong background in the business side of motorsport, Matty understands the value of branding and digital presence. As the founder of XKART, XRACING, and TeamKarting, he brings industry insight to OTM, helping businesses and individuals grow. He is passionate about creating opportunities and breaking down barriers—something he carries into his work at OTM.

Leon Barlow
Junior Marketing Manager
On Track Marketing’s newest recruit, Leon is studying engineering at college while also racing for XKART. He first got into marketing by working with his own clients, which led to an opportunity at OTM. Now, he focuses on the motorsport division, handling social media, graphic design, and website updates for drivers and teams.