Google Ads & Paid Social
Pay for enquiries, not for guesses
Google Ads and paid social, set up properly and reported on honestly.
We build and manage campaigns on Google and Meta aimed at one thing, getting your phone to ring or your form filled, and we tell you exactly what each enquiry actually cost you.
Fifteen minutes, no pitch. Tell us what you are trying to sell and we will tell you if paid ads are even the right tool.
The honest bit
Most PPC accounts are set up once and never touched again
Budget gets spent on searches that were never going to convert, because nobody added the negative keywords. The landing page is the homepage, not a page built for that specific search. Nobody has looked at the account in three months, and the monthly report is a screenshot of a chart with no explanation attached.
Paid ads work when the targeting, the ad and the landing page all agree with each other, and when someone is actually watching the account and adjusting it. That is the job, done properly rather than left to run on autopilot while you pay the bill.
What you get
What you actually get
A managed account, not a set-and-forget campaign.
Campaigns built around enquiries
Search and social ads aimed at people actively looking for what you sell, sending them to a page built for that exact search, not your homepage.
Budget spent on the right searches
Negative keywords, tight targeting and ongoing tweaks so your budget goes on people likely to convert, not everyone who typed something vaguely related.
Conversion tracking, actually working
So you know which ads produced an enquiry, not just a click. Most accounts we take over do not have this set up correctly at all.
A monthly report with a real number in it
What you spent, how many enquiries it produced, and the cost per enquiry. That is the number that tells you whether it is working, not clicks or impressions.
No surprises
What it costs
A monthly management fee on top of your own ad spend, which you control and which goes straight to Google or Meta, never through us.
Questions
Things people ask
How much should I be spending on ads?
It depends entirely on your market and your margins. We will give you an honest number on the call rather than a generic minimum, and tell you if your budget is too small to get a fair test.
Do you take a cut of my ad spend?
No. Our fee is the management fee only. Ad spend goes straight to Google or Meta from your own account, which you can see and control at any time.
How quickly will I see results?
Search ads can produce enquiries within days. It usually takes three to four weeks of data before an account is properly optimised, so judge the first month as a test, not the finished result.
Do I own the ad account?
Yes. It sits under your own Google or Meta account, with us given access to manage it. If we ever stop working together, the account and its history stay with you.
Can you also manage our organic social media?
Yes, and it pairs well with paid, see Social Media Management.
Next step
Let's work out what you need
Fifteen minutes on the phone. Tell us what you are trying to fix and we will tell you what we would do and roughly what it costs. If we are not the right fit we will say so.
