OTM EVOLVES: A NEW ERA WITH TWO NEW DIRECTORS AT THE HELM
OTM (On Track Marketing) is thrilled to announce an exciting new chapter in its evolution, welcoming two exceptional professionals, Ashleigh Wilson and Matty Street, as directors. This bold move underlines OTM’s ambition to become a leading force in the marketing industry, offering unparalleled expertise and innovative solutions to businesses of all sizes.
Founded by Janine Kell, a visionary marketer and entrepreneur with a proven track record, OTM has already established itself as a trusted name in marketing. Janine’s career includes founding the global brand The Golden Paste Company in the equestrian and canine markets. She has also led key initiatives such as the redesign of an e-commerce site, a three-year new product development pipeline, Brexit marketing strategies, PPC/SEO campaigns, and Amazon Merchant Centre operations for My Expert Midwife.
Janine’s drive to support businesses with her wealth of experience in marketing, product development, and digital transformation has laid a strong foundation for OTM. Now, with the addition of Ashleigh Wilson and Matty Street, OTM is set to redefine what a marketing agency can achieve.
Ashleigh Wilson, a specialist in website development, brings her proficiency in WordPress, WooCommerce, and SEO best practices to the team. With years of experience creating high-performing, user-friendly websites and optimising them for search engines, Ashleigh ensures that OTM’s clients can maximise their online presence. Her innovative approach to web design and digital strategy positions OTM at the forefront of digital marketing services.
Joining her is Matty Street, a dynamic entrepreneur whose extensive business acumen and leadership experience are set to propel OTM to new heights. Known for his strategic thinking and ability to scale businesses, Matty’s addition to the leadership team marks an exciting step forward for OTM.
With Ashleigh and Matty joining OTM, we’re building something extraordinary,” says Janine Kell. “Their expertise and shared passion for delivering innovative, impactful marketing solutions mean we are better equipped than ever to help businesses thrive. This is an exciting step forward as we continue to grow and deliver exceptional results for our clients."
With this newly strengthened leadership, OTM is uniquely positioned to offer an exclusive suite of marketing services, including bespoke branding, tailored website development, strategic public relations, comprehensive campaign management, advanced SEO strategies, and cutting-edge content creation to elevate businesses and drive results.
OTM’s vision is to provide creative, results-driven, and tailored marketing solutions that help businesses stand out in today’s competitive landscape. Whether it’s building brand awareness, developing an engaging digital presence, or managing high-impact campaigns, OTM is ready to deliver exceptional outcomes with its revitalised team.
As OTM evolves, we’re not just embracing change – we’re setting new standards for the marketing industry. Watch this space as we continue to grow, inspire, and deliver.
