February 28, 2025
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As a 16-year-old in my first year of college, I have always looked for ways to build my experience in the marketing side of motorsport.
Optimising Instagram engagement 2024 is no longer just about posting frequently—it’s about strategic content, community-building, and leveraging the platform’s latest features. With Instagram’s evolving algorithm, brands need to be smarter about how they create and share content to maximise their reach and engagement.
If you want to increase likes, comments, shares, and saves in 2024, here’s what you need to know.
Instagram favours posts that encourage user interaction. Polls, quizzes, question stickers, and interactive Reels generate more engagement than static posts. Posts that receive early engagement within the first hour are pushed to a wider audience.
Likes are no longer the main engagement metric. Saves and shares signal to Instagram that a post is valuable. Creating educational, informative, or entertaining content that users want to save and share will boost visibility.
Video content continues to dominate. Reels receive priority placement in the Explore feed and are shown more frequently than static image posts. Carousels also encourage longer interaction time, which the algorithm rewards.
The more in-depth interactions a post receives, the better it performs. Encouraging thoughtful comments and responding to them boosts post reach. The algorithm rewards posts with active discussions.
Timing is everything. Posting when your audience is most active increases initial engagement, improving your post’s overall performance. At OTM, we use Vista Social for our social media scheduling, which gives us insight into the best times to post across all channels or individually.
Your content must be worth saving and sharing. Educational guides, tutorials, infographics, and storytelling posts perform exceptionally well. Carousels with actionable tips encourage users to swipe through and save them for later.
Short, engaging videos should be a core part of your Instagram strategy. Trending audio, snappy edits, and clear value in the first few seconds will help your reels gain traction.
Ask engaging questions in captions, reply to comments quickly, and create posts that invite responses. The more back-and-forth interaction your post generates, the more likely it is to reach a wider audience.
Stories keep your brand top of mind. Use polls, Q&A stickers, countdowns, and behind-the-scenes content to build relationships with your audience. Regular Stories activity increases your overall visibility in the feed.
Hashtags help expand your reach, but quality matters more than quantity. Stick to niche-specific and trending hashtags. Adding alt text to your images improves accessibility and helps Instagram categorise your content better.
Cross-promotion through partnerships, collaborations, and Instagram Lives exposes your content to new audiences. Tagging and mentioning other creators increases your chances of engagement from their followers.
Instagram engagement trends shift quickly. Brands that fail to adapt will struggle with declining reach and interaction rates. By focusing on interactive content, community-building, and optimising your posting strategy, you can stay ahead in 2024.
The key to Instagram success in 2024 is engagement—driving meaningful interactions, creating shareable content, and staying active with your audience. If your posts aren’t performing as well as they used to, it’s time to rethink your strategy.
OTM can help you implement data-driven Instagram strategies to keep your brand visible and engaging. Get in touch today to take your Instagram performance to the next level.
As a 16-year-old in my first year of college, I have always looked for ways to build my experience in the marketing side of motorsport.
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