Life as a Junior Marketing Manager for OTM

As a 16-year-old in my first year of college, I have always looked for ways to build my experience in the marketing side of motorsport. So when I was approached to become a junior marketing manager at OTM, I quickly accepted, and my first full month in this position has been nothing short of exhilarating. Working from home, I have been managing social media accounts, designing eye-catching graphics, updating client websites, and tackling new challenges every day. This experience has been fulfilling while also fitting easily into my schedule.

Transitioning to a Junior Marketing Manager Role at On Track Marketing

Before being picked up by OTM, I did some of my own work with a few clients and for myself, focusing primarily on graphic design and website design. It was a great way to develop my skills and gain experience, but it was very much a solo effort. When I was offered to become a Junior Marketing Manager at OTM, I saw it as a way to have consistent work while continuing to build my skills, and it also provided a brilliant opportunity to experience working in a team environment—something different from what I was used to.

Social Media Management as a Junior Marketing Manager

Managing social media pages for drivers, teams, and brands, which was all new to me, meant I had to quickly familiarise myself with different client styles, engagement strategies, and content planning. It was a steep learning curve, but one that I found incredibly rewarding.

One of the biggest lessons I have learnt so far is the importance of balancing creativity with strategy. Every post needs to be engaging and aligned with the client’s branding. I have developed a keen eye for what works and what does not, and I am constantly adapting to stay ahead in this fast-moving industry.

Bringing Brands to Life Through Design

Graphic design has always been a passion of mine, and working at OTM has allowed me to put my skills to use in ways I never imagined. Creating promotional graphics, sponsor announcements, and social media visuals for racing drivers and teams has been one of the most fulfilling parts of my job.

Seeing my designs come to life and contribute to a driver’s or team’s online presence is incredibly satisfying. Whether it is a bold race weekend poster or a sleek new livery reveal, each design tells a story. I take pride in ensuring that every piece I create is not only visually appealing but also effectively communicates the client’s brand identity.

Check out our design portfolio to see examples of our work and to order one of your own!

Website Management and Digital Branding at On Track Marketing

In addition to social media and design, I have also been responsible for updating and modifying client websites in my role as a Junior Marketing Manager at OTM. Motorsport is all about precision and performance, and that extends to online presence as well. Ensuring that race results, sponsorship pages, and news updates are current and accessible is a crucial aspect of my role.

I have gained a deeper appreciation for the behind-the-scenes work that goes into website management. Whether it is making small tweaks to improve user experience or implementing bigger updates for a fresh look, this technical side of marketing has given me a broader skill set and a better understanding of digital branding.

The Impact of Being a Junior Marketing Manager at On Track Marketing

Just over a month into my role, I can confidently say that working at On Track Marketing is more than just a job—it is an experience that has challenged and motivated me in ways I never expected. The fast-paced nature of motorsport keeps things exciting, and the opportunity to collaborate with drivers, teams, and brands makes every task feel impactful.

This role has reinforced my passion for marketing and motorsport, and I cannot wait to continue growing in this industry. If there is one thing I have taken away from my first month, it is that marketing in motorsport is not just about promotion—it is about storytelling, engagement, and building lasting connections. I am excited to see what the future holds!