Meta Verified: Is It Worth It or Just Another Pit Stop for Your Wallet?

We’ve just strapped ourselves into the cockpit and hit the big blue Meta Verified button. That’s right, On Track Marketing is now flying the official badge on both Instagram and Facebook. But let’s be honest, is this feature actually useful, or is it just another unnecessary pit stop on the social media circuit? Many are asking, is meta verified worth it for small business? Understanding if meta verified is worth it for small business is crucial for your online presence.

We’re taking it for a spin, and in true motorsport fashion, we’ll be reporting back after a few laps around the algorithm.

What Is Meta Verified?

Imagine paying for a blue tick. Not to actually verify your fame or status, but to make sure Meta knows you’re you, and to get a few perks thrown in as a bonus. Here’s what Meta Verified offers:

• Impersonation protection, so no one pretends to be you flogging crypto or miracle weight-loss tea
• Priority support, which is a far cry from the support experience we’ve all suffered where you end up shouting into the void
• A shiny blue Verified badge, which used to be earned, but is now rented
• Increased reach, allegedly, although we are taking that with a large pinch of salt

So, What’s the Cost?

The current pricing sits at £9.99 per month per profile on Meta’s basic plan. If you’re verifying more than one profile, such as your Facebook and Instagram accounts, Meta does offer a small discount on the additional profiles.

So you are not totally stitched up, just mildly fleeced.

That’s still cheaper than a round of coffees at most circuits and roughly equivalent to a nice bacon butty and a bottle of water from a karting café. According to Meta, you’re buying legitimacy, peace of mind, and a bit of algorithmic favouritism.

In motorsport terms, it’s like putting premium tyres on a kart. They won’t make a slow driver fast, but they might give you a better chance of sticking the next corner.

If you’re still contemplating whether meta verified is worth it for small business, remember that its value may vary based on your specific needs and goals.

Does It Actually Do Anything?

That’s the million quid question. Or in this case, the tenner a month question.

So, is meta verified worth it for small business? It may offer some competitive advantages, particularly in crowded markets.

Right now, it feels a bit like bolting a carbon spoiler onto your daily driver. It looks impressive, but unless you’re really pushing the limits, you might not notice the difference.

Here’s what we are hoping for:

• A small bump in organic reach, nothing groundbreaking but enough to see
• A little extra trust from new followers who are still unsure if you’re legit
• Faster access to Meta support when things go wrong, because let’s face it, something always does

But we are reserving judgment until we’ve put some real mileage on the clock. A few weeks of content and data should tell us whether this thing has wings, or whether we’ve just paid for a very shiny placebo.

Do You Need Meta Verified?

It depends where you are on the social grid.

If you’re a small business or content creator actively posting, running ads, or building an audience, then Meta Verified could be worth a test. Especially if your niche is competitive and every little edge matters.

If you’ve had issues with impersonation or getting help from Meta in the past, this could save your bacon. At the very least, it gives you a real human contact when things break.

But if your Facebook page hasn’t posted since 2019 and your Instagram is mostly photos of your dog, then paying for verification is like fitting a fire extinguisher to a tricycle. Technically safe, but completely unnecessary.

Our Verdict So Far: Mildly Skeptical with a Side of Curiosity

We’ve signed up. And we are watching very, very closely.

If it proves its worth, we’ll say so. If not, we’ll quietly cancel and pretend this was all part of an elaborate A/B test. Either way, we’ll post a follow-up once we’ve gathered enough insight to justify or roast the decision properly.

For small businesses, the question of whether meta verified is worth it can lead to better branding and visibility.

Is Meta Verified Worth It for Small Business?

Until then, keep your marketing on track, your content sharp, and your wallet out of the gravel trap.

At the end of the day, if you’re still questioning if meta verified is worth it for small business, it’s a good idea to weigh the pros and cons carefully.

In conclusion, determining if meta verified is worth it for small business requires a personal assessment of its impact on your marketing strategy.

Until then, keep your marketing on track, your content sharp, and consider whether meta verified is worth it for small business in your specific context.

For anyone still on the fence about it, remember that understanding if meta verified is worth it for small business can save you time and money.

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