Instagram 2025 Grid Update: Keep up or fall behind

Instagram’s 2025 grid update is transforming post formats, and if your brand continues to rely on the outdated square setup, you risk losing ground. Instagram has waved the flag for a 4:5 portrait layout, meaning your posts now have more height, more impact, and more space to dominate the feed.

But here’s the twist—Instagram still crops 60 pixels from both sides in the profile grid view. If you are not designing with a safe zone, you could be cutting off key visuals or text, leaving your posts looking clumsy and off-track.

It’s time to change course if you want to maintain your lead and make sure your content is optimised for maximum visibility and engagement.

What’s changing and why it matters

Taller posts get more screen time

With the 4:5 format (1080 x 1350 pixels), your posts will take up more space on the feed, keeping eyes locked on your content for longer. More visibility means more engagement—simple.

Instagram is still trimming your posts

Even though Instagram now favours portrait content, the profile grid still clips 60 pixels from each side. That means if you are placing text, logos, or important visuals too close to the edge, they could be left out of the frame.

Square content looks outdated

Instagram’s transition to a taller grid is a clear indication that square posts are becoming obsolete. Brands that fail to adapt will look like they are still stuck in last season’s format.

Learn more about Instagram’s latest algorithm changes

How to tune up your instagram strategy

Adjust your format for 4:5

• Use 1080 x 1350 pixel dimensions to match the new layout.
• Keep all key visuals and text at least 60 pixels away from the edges to avoid losing crucial details.
• Test designs in preview mode before posting to catch any cropping issues.

Make the most of the extra space

• Use dynamic carousels, bold typography, and high-impact images to take advantage of the larger format.
• Experiment with vertical storytelling to maximise engagement.
• If you are running ads, test portrait over square—the taller format is designed to stand out.

Refresh your grid strategy

• Blend older square content with taller posts for a smooth transition.
• If your profile looks mismatched, start re-editing past posts to keep your grid looking clean and professional.

Check out our guide to optimising Instagram engagement

Why you need to act now

The Instagram 2025 grid update is not just another tweak—it is a shift in how content is displayed, and brands that do not adapt will be left behind.

At OTM, we are already rolling out grid-optimised content for clients, ensuring they are leading the pack, not playing catch-up. If your brand is still stuck in the pit lane, now is the time to accelerate growth.

Final thoughts

Instagram has changed the grid, and if you are not adjusting your content strategy, you are losing momentum. The new 4:5 portrait layout demands a fresh approach, and understanding the hidden cropping zones is key to making sure your posts look polished, professional, and ready to overtake the competition.

Future-proof your Instagram strategy by making the switch today. Fine-tune your visuals, update your grid, and ensure your content is built for maximum impact.

If you want to accelerate your Instagram marketing, let’s get your content tuned up and race-ready. Get in touch with OTM today.

Key takeaways

• The Instagram 2025 grid update moves away from square posts in favour of a 4:5 portrait format.
• Instagram still crops 60 pixels from each side, so design with a safe zone.
• Taller posts take up more screen space, increasing engagement and visibility.
• Brands that do not adjust to the new format will look outdated.
• Reformat your images now to ensure nothing crucial gets cut off when posted.

Need expert help? Contact OTM to refine your social media strategy