Collaborating on Instagram: A smart move for motorsport brands

Instagram collaboration posts are a simple but powerful way to increase reach, build visibility, and get your content in front of multiple audiences at once. Whether you’re a driver tagging your team, a team promoting a sponsor, or a business working with a motorsport influencer, using collab posts is one of the smartest strategies in 2025.

But to make it work through social media scheduling tools like Vista Social, your account needs to be set up as a business or creator profile.

Why collaboration posts matter

When two accounts collaborate on an Instagram post, the content is published to both feeds. That means you benefit from:

• Shared engagement
• Doubled reach
• Greater exposure for sponsors or partners
• A consistent presence across multiple pages

This is ideal for drivers working with race teams, sponsors, or event organisers—and it’s especially useful in motorsport, where relationships and visibility matter as much as results.

How to manage collaboration posts easily

At On Track Marketing, we use Vista Social to manage all our client scheduling and collab posts. It’s a user-friendly platform that allows:

• Seamless collab invites and confirmations
• Clear scheduling and preview tools
• Full reporting and insights
• Post-by-post approval workflows for teams or sponsors

Other platforms like Meta Business Suite, Later, Planoly, and Buffer also support Instagram collab features, but you’ll need to ensure:

1. The account is set to business or creator
2. Permissions are granted for collaboration access
3. Posts are created within the tool—not directly through Instagram

Set up right for success

Switching to a business or creator profile not only unlocks collaboration posts but also gives you access to analytics, advanced story features, and the ability to run ads or promote content.

If you’re serious about growing your motorsport brand on Instagram, collaboration posts should be a weekly feature.

Use them for:

• Sponsor spotlights
• Driver-team partnerships
• Event promotions
• Shared race updates with photographers or media partners

Need help getting set up? At OTM, we can guide you through the full process, from profile setup and scheduling tools to content planning and collaboration strategy.

Get in touch if you’re ready to streamline your content and grow your reach.