Building your racing brand
Fifteen posts on accounts, content, sponsorship and websites, in the order we'd actually tackle them. Start at the top, or jump to what's relevant right now.
15 posts · roughly 100 minutes, start to finish
Start Here: Accounts And Branding
Facebook, Instagram, TikTok or YouTube: Where Should a Young Racing Driver Start?
Confused about which social platforms a junior racing driver needs? Here’s the order that works, and why doing two platforms properly beats five done badly.
Read the full breakdown →Setting Up Instagram and Facebook the Right Way (Including Parent Managed Accounts)
A practical guide to setting up business accounts for a junior racing driver, matching handles across platforms, and using Instagram’s parent managed account setting correctly.
Read the full breakdown →Your Racing Brand Isn’t Your Logo, It’s Your Personality
Branding for junior racing drivers is usually treated as colours and a logo. Here’s why the real work is figuring out who you are on camera.
Read the full breakdown →Build The Habit: Race Weekend Content
The Three Videos Every Junior Driver Should Post on Race Weekend
Race reports aren’t enough on their own. Here are the three talking-head videos junior drivers should post every race weekend, and why honesty beats polish.
Read the full breakdown →How to Thank a Sponsor on Social Media (It’s Not Just “Thanks to X”)
A quick shoutout doesn’t do much for a sponsor. Here’s how junior drivers can talk about partners in a way that delivers value, and gets them asked back.
Read the full breakdown →Bring In Sponsors
Where Motorsport Sponsorship Comes From (and How to Put a Proposal Together)
Cold outreach rarely works for junior drivers chasing sponsorship. Here’s an honest look at where sponsorship really comes from, and what a proposal needs to include.
Read the full breakdown →Why a Website Still Matters for a Racing Driver, Even With Strong Social Media
Social media isn’t the whole picture. Here’s why junior drivers need a website too, and how it makes affiliate schemes and sponsor links work.
Read the full breakdown →What to Prioritise in Year One of Building Your Racing Brand
Trying to do everything at once is why most junior drivers’ social media never gets off the ground. Here’s the order that works.
Read the full breakdown →What a Press Release Is, and Why Junior Drivers Should Send One
A press release isn’t just for big teams and manufacturers. Here’s what one is, when a junior driver should send one, and how to write it.
Read the full breakdown →The Kit That Actually Helps
Essential Phone Camera Settings for Filming Your Own Race Content
A walkthrough of the phone camera settings that actually make a difference for race weekend footage. Coming soon.
Coming soonThe DJI Mic Mini 2 Is the First Bit of Kit Worth Buying
Bad audio is the fastest way to make good phone footage unwatchable. Here’s why the DJI Mic Mini 2 is the first upgrade worth making, and what it costs.
Read the full breakdown →The DJI Osmo Mobile 8: Worth It Once You’re Filming Every Weekend
Shaky phone footage undermines even the most honest talking-head video. Here’s what the DJI Osmo Mobile 8 gimbal does, what it costs, and when it’s worth buying.
Read the full breakdown →Want an Onboard Camera for Your Kart? Here’s What We’d Get
What to look for in an onboard camera for kart or car footage, and what we’d actually buy. Coming soon.
Coming soonCommon questions
What is a racing brand, really?
Not the logo. It is the story a sponsor is actually buying, a driver's personality, story and presence, consistent enough to recognise race after race. Post 01 in this series works through it properly.
Do I need a professional logo before I start?
No. Consistent accounts and regular content matter more in year one than a polished logo does. Post 08 covers what to actually prioritise first.
How much content should I be posting on a race weekend?
Three specific videos cover most of what a sponsor and a following actually want to see, not a constant stream of everything. Post 04 breaks them down.
Do I need a website if I already have Instagram?
Yes, for anything beyond a hobby. A website is somewhere a sponsor, journalist or new contact can find you without hunting through a feed, and it is the one channel you actually own. Post 07 covers why.
Everything in this series, run for you every month
If reading through fifteen posts' worth of accounts, content, sponsorship and upkeep has made the scale of it obvious, our Full Digital Management retainer takes it off your plate. Website, socials, race weekend content and sponsor reporting, from £395 a month.
