We’ve been the client
Marketing built by people who’ve run a business, not just marketed one.
- MCIM – Member of the Chartered Institute of Marketing
- Yorkshire based, working with clients across the UK
- ICO registered and fully insured
- Built a business, £10 to £1m – from scratch, grown and sold
A small agency built by people who have run a business, not just marketed one
On Track Marketing covers websites, social, SEO, PPC and branding, working across UK business and motorsport. Our founder, Janine, built a company from ten pounds to a million pound turnover and sold it, then spent eighteen months embedded with a midwife-founded skincare brand through covid, running its product development, its landing pages and its paid advertising.
We don’t just run your campaigns. We’ve been the one paying for them.
Most agencies learn marketing and then go looking for businesses. We did it the other way round. Everything we sell, we first had to work out for ourselves, on our own money, with our own business on the line.
Nurseries, recruitment, trades, finance, parts and supply, and a full roster of drivers and teams. Our clients turn over anywhere from fifty pounds a month to millions, and we treat both the same way.
Why choose us
You get people who have signed the insurance paperwork, argued with a regulator, sat through an audit and watched an ad budget vanish on the wrong keywords. Years of it spent in categories where somebody else decides what you’re allowed to claim, which is a useful habit to bring to advertising that has to stand up to more than a client’s opinion of it. We know which corners cost you later, because we cut some of them. No account manager layer, no handover to someone junior once the contract is signed. You talk to the person doing the work.
Three things we hold to
Honest
We’ll tell you when something won’t work, including when the thing that won’t work is what you’ve just asked us to build.
You’re paying for judgement, not agreement.
Invested
We’re not running your account, we’re running your marketing.
Sixty-eight sites on our servers and ninety-six social accounts is not a client list we won by pitching. It’s one we kept by not letting things slide.
Small on purpose
Four of us, plus freelancers we’ve worked with for years.
No account manager layer, no handover to someone junior once the contract’s signed. You talk to the person doing the work.
Who we are
Janine Kell MCIM
FounderTwenty years in marketing and business development, and a member of the Chartered Institute of Marketing.
Strategy, websites and PPC sit with her.
Regulatory experience across advertising standards, food, animal health and financial promotion rules means the awkward compliance questions nobody else wants to answer land with her too.
Leon Barlow
Motorsport Social Media ManagerRuns motorsport exclusively. Our teams and drivers, plus TeamKarting and The Kart Championship.
Websites, content planning, scheduling, and the relentless day to day of keeping a race operation visible through a season that stops for nobody.
Also partway through a four-year Motorsport Engineering Masters at the University of Lancashire, a course where more than 65% of graduates go on to work for F1 teams or other high-level outfits. Students on it design, build and race their own Formula Student car against universities from across the UK and Europe, so Leon brings an engineer's eye to the job as well as a marketer's.
If you're a team on our books, Leon is the reason your feed looks like you have a marketing department.
James Kell
Driver ContentPart time around college, and racing Senior Rotax himself, so he knows the paddock from the inside.
James is the one who gets it out the door. Driver content planned into the schedule, race reports and blogs published to their sites, photographers worked with directly so what goes out actually looks the part.
Youngest ever BIKC Leeds champion, and the first driver to test Rob Smedley's electric junior kart.
Kai Newman
Graphic DesignerBio coming soon.
Adriel Ngwa
Graphic DesignerBio coming soon.
Lucas Steele
Graphic DesignerBio coming soon.
Claude
AIUsed for troubleshooting code and the heavy lifting on builds. Page templates, migrations, performance work, the long unglamorous jobs that would otherwise eat a week.
Also a second pair of eyes on accessibility and page speed before anything goes live.
Most agencies are using AI right now and quietly hoping you don't ask. We'd rather tell you. It makes us faster. It doesn't make the decisions.
ChatGPT
AIHandles quick image tweaks, like sorting a car’s livery in a photo before a driver’s had their media day and the real paint job is on.
Beyond the team listed here, we work with a trusted group of freelance developers, photographers and videographers, brought in for the specific job that needs them rather than kept on a payroll you'd end up funding through us. Some of those relationships go back years, so the work still looks and sounds like ours, it's just not permanently on our books. It also means we can flex up for a big shoot or a build without carrying that cost the other fifty weeks of the year.
What we won’t do
Professional doesn’t mean always available.
The week is planned, and you’re in it
Every client has a slot, and yours is protected exactly like everybody else’s.
So we won’t drop your work to chase somebody else’s non-emergency, and we won’t drop theirs to chase yours.
Nothing gets forgotten and it all gets done.
“Can you just” needs a home, and it isn’t WhatsApp
A text, a DM or a quick call feels faster in the moment and costs more later, because a request made in passing is a request nobody wrote down.
Send it through the agreed channel and it gets logged, scoped, priced if it needs to be, and done. That isn’t bureaucracy. It’s the difference between a thing you mentioned and a thing that happens.
We answer in working hours, and we answer properly
Phones and apps have made everyone reachable at eleven at night, and it hasn’t made anybody’s work better. We reply inside working hours, with an actual answer rather than a holding message.
If something is genuinely urgent, say so and it moves. If everything is urgent, nothing is.
Holding to the contract isn’t personal
When we point back at what was agreed, it isn’t a complaint about you and it isn’t us being awkward. It’s the same document that tells you exactly what you’re getting and stops the price drifting.
Scope protects both of us. We’d rather have one straight conversation about it now than quietly resent each other by spring.
And we won’t work on something we don’t believe in. If we can’t get behind what you’re selling, you’re better off with someone who can fake it.
