Why RACE WEEK posts matter – and how the pros do it right.

In motorsport, your brand is your vehicle. Whether you’re racing in Formula 1, battling it out in the BTCC, making waves in TCR UK, or taking on your next heat in karting, race week is the prime opportunity to build momentum and gain visibility. At On Track Marketing, we specialise in crafting race week content that doesn’t just look good – it performs.

Let’s break down why race week graphics matter, how the top-tier drivers are doing it, and how we help racers and teams accelerate their social media presence.

What Are Race Week Posts?

Race week posts are the digital warm-up laps. They serve as a pre-race reminder to fans, sponsors, and potential partners that you’re on the grid, ready to compete. Done right, they build anticipation, showcase your brand, and highlight your commitment to performance both on and off the track.

From a marketing standpoint, they tick several boxes:

• Awareness: Let your followers know you’re racing – and where.
• Engagement: Create content that encourages fans to follow your weekend.
• Professionalism: Present yourself or your team as media-ready.
• Sponsor Value: Give your partners maximum exposure ahead of the action.

F1 Drivers: Global Standard for Race Week Graphics

No one does digital visibility like Formula 1. Scroll through Instagram on a Thursday and you’ll see a flurry of sharp, team-branded race week posts. Teams like Mercedes and Ferrari combine action shots, race schedules, and personal branding into clean, recognisable graphics. The consistency in fonts, colours, and tone helps create a professional visual identity across the season.

Why it works:

• Fans know what to expect each race week.
• Sponsors are front and centre.
• Content is repurposed across stories, feeds, and reels.

At OTM, we help karting drivers and grassroots racers adopt this same approach – because whether you’re at Silverstone or Shenington, your brand deserves consistency.

BTCC & TCR UK: Personality-Driven Posting

The British Touring Car Championship and TCR UK provide a great example of how race week graphics blend information with personality. Drivers like Ash Sutton and Finn Leslie often share customised race previews, incorporating personal quotes, car liveries, and circuit-specific imagery.

Why it works:

• Keeps content fresh while sticking to brand guidelines.
• Helps fans follow the story across rounds.
• Reinforces driver identity alongside team branding.

At OTM, we design templates that allow our clients to quickly update their race week posts without losing the professional polish. That way, you’re not starting from scratch every time you race.

Karting: Where It All Begins

In karting, especially Rotax, X30 and indoor karting series, race week graphics are still an untapped opportunity for many drivers. But the ones who do it right stand out immediately.

Whether it’s a polished post announcing a round at PFI or a track map overlay for Warden Law, strong visuals build a following. They also show potential sponsors that you’re taking your motorsport journey seriously – and that you understand the business side of racing.

We’ve supported drivers across:

• The Kart Championship (TKC)
• British Kart Championship, both Rotax and Iame
• RMC / FIA Karting / BNL
• Super One Series
• Champions of The Future
• Club-level races at Kimbolton, Lydd, Wombwell and more.

The goal? Build trackside recognition before the helmet even goes on.

What Should a Race Week Graphic Include?

To maximise impact, every race week post should feature:

• The circuit name and round number
• Dates of the race weekend
• Series logo and your team or driver branding
• Sponsor logos in prominent yet tasteful placements
• A punchy caption that adds a personal or competitive edge

And don’t forget to use consistent hashtags (not on facebook, read about this here) geo-tags, and cross-platform posting to increase reach as well as your location, and if you want to – some trending music. On instagram, remember to tag your partners in the picture itself, not just in the text, you can even collaborate with the more ‘important’ ones to you.

Want Race Week Graphics That Stand Out? OTM Can Help

At On Track Marketing, we create race week templates that:

• Match your team colours and logo
• Reflect your driver personality or team tone
• Can be easily updated for each round
• Are optimised for Instagram, Facebook, X (Twitter), and LinkedIn

We support everyone from privateers to sponsored drivers to factory-backed teams. Whether you need a clean weekly post or a full race weekend content plan, we help you build momentum – on brand and on time.

Learn to Design Your Own Race Week Content

Want to take control of your own branding? You can now sign up for a graphic design course through OTM. Whether you’re a complete beginner or looking to sharpen your skills, our courses cover everything you need to create your own professional race week graphics.

We offer two tailored paths:

• Canva for Motorsport:
  Perfect for beginners and busy parents of young karters. Learn how to use pre-made templates, colour palettes, font pairings and sponsor layouts with drag-and-drop ease.
• Photoshop for Motorsport:
  Ideal for advanced users or those looking for complete design freedom. Learn how to build layered race graphics, match pro driver styles, and create scroll-stopping visuals.

Each course includes:

• Access to downloadable templates
• Real-life motorsport examples
• Guidance on using sponsor assets properly
• Tips on image placement, font pairing, and resizing for each platform

Ready to up your race week content game?
Let OTM take the wheel – or join one of our courses and learn to do it yourself.